Chapter 13: Securing the Rights, Launching the Phone!

I have to say, George’s team was incredibly efficient. In just three days, they completed the negotiations and secured the full rights to "Legend." Not only that, they managed to lower the price by a full five million from the original forty million, sealing the deal at thirty-five million.

Once the rights were secured, the Future Network team immediately began the hype campaign. Spending thirty-five million on a game was undeniably a huge publicity stunt. It wasn’t an exaggeration to say that "Legend" had become a sensation even before its servers went live.

Huang Feiyang was extremely pleased with the outcome. Of course, the game’s pre-launch buzz didn’t come out of nowhere. It was largely thanks to the collaboration with Penguin and the enthusiastic support of various media outlets. Penguin’s contribution was especially significant—after all, Huang Feiyang’s company, Huang International Investment, had already acquired a controlling stake in Penguin. Having them help with the publicity was only natural.

However, in the last few days of July, Huang Feiyang’s focus was primarily on FY Technology. With the mass production of three phone models underway, FY Technology had already begun creating advertisements. Looking at the three phone prototypes at home, Huang Feiyang smiled with satisfaction.

There was the black candybar phone, the white slider, and the red flip phone. According to George, these were the most visually striking colors among the three models. Naturally, each phone model would come in various colors, but the expected production volumes differed. Some colors would be released as limited editions—undoubtedly part of Huang Feiyang’s plan. He was serious about the hype.

His advertising strategy was bold and unconventional, employing a brainwashing style reminiscent of TV shopping channels from his previous life. The positioning of the three phones varied: the candybar targeted the low-end market with a price of 998 yuan; the flip phone aimed for the mid-range market at 3,888 yuan; and the slider was the high-end model, priced at 5,888 yuan.

Huang Feiyang held great confidence in these phones. On one hand, their functionalities far exceeded those of comparable models. On the other, they boasted a decisive price advantage.

At that time, some slider phones were selling for over ten thousand yuan, yet their features were inferior to those of the FY phones. Their designs were also less attractive. After all, Huang Feiyang was a reincarnator, drawing inspiration from classic, world-conquering phone designs of his former life.

Consequently, the result was predictable. In fact, Huang Feiyang had personally sketched numerous design blueprints and tasked FY Technology with registering patents worldwide. These were all based on iconic models from major phone manufacturers in his previous life.

On July 28, FY Technology’s advertisements began airing on multiple television stations across Guangdong Province. Penguin also ran targeted ads for users in the region. In just a few days, a phone brand called “X” became a household name in Guangdong, with its three different models attracting immense attention. Some even started calling FY Technology to inquire about dealership opportunities.

Other phone manufacturers, however, regarded the X phone ads with skepticism. Features like photography, MP3, MP4, ultra-loud volume, long standby, and gaming capabilities—apart from the standby advantage—were dismissed as flashy gimmicks. They scoffed, wondering if X phone was foolishly trying to replace cameras, computers, and gaming consoles with a single device.

In truth, it wasn’t just them. Even George and the FY phone team harbored doubts and anxiety about their product’s success. Almost daily, George would anxiously call Huang Feiyang, asking, “Boss, can our phones really catch on?” Each time, Huang Feiyang’s reply was steady and unwavering: “We’ll know on August 1.”

That was the pivotal day when the advertisements would reveal prices and offer direct phone sales, as well as purchases through FY Technology’s official website.

Meanwhile, FY Technology was urgently training a large number of new employees. The reason they restricted advertising to Guangdong Province was not without cause—funding was tight, and the Shenzhen-based factories were struggling to keep up with production capacity. Currently, the yield rate for the three models was only about 70 percent. Overall, this was a reluctant compromise.

Still, Huang Feiyang was confident the situation would soon improve. Funding? Once the phones launched, FY Technology wouldn’t have money problems. As for yield rates, he believed the factories would quickly ramp up quality.

Notably, Huang Feiyang had prepared a backup plan. He had assigned his legal team to monitor some Shenzhen factories closely to prevent counterfeiting. He had even indirectly obtained several important contacts from his parents and grandfather. These connections might never be needed, but having them was essential—a precautionary measure in Huang Feiyang’s mind.

In fact, Huang Feiyang’s preparations went beyond this. He had his team negotiating deeper cooperation with MTK, aiming to purchase the company’s production capacity for the next three years.

Yes, Huang Feiyang intended to dominate the market, monopolizing most of the feature phone sector in the coming years and eliminating the majority of competitors. He understood this would mainly hinder small to midsize manufacturers; the major giants could still solve chip supply issues easily and, with their channel advantages, compensate for performance differences that average consumers might not even notice.

Still, Huang Feiyang was confident he would secure the lion’s share of the future market, relying on his foresight and early action.

Unconsciously, the day arrived: August 1. Just after ten in the morning, Huang Feiyang was awakened by a call from George.

“Boss, our phones have taken off!” George’s voice was filled with excitement, even trembling slightly. “Do you know the order numbers on our official website? And the phone sales data?”

“Tell me,” Huang Feiyang said calmly, glancing at the time. The ads had only been running for about an hour—how impressive could the data be?